Does looking at numbers make your head spin?
What should you be looking at?
What do your numbers mean?
Reviewing your numbers in a launch debrief is essential to identifying areas for improvement next time.
THIS IS OFTEN THE MOST OVERLOOKED STEP!
During your launch debrief, you'll review all the numbers so you can make more sales for your next launch. (And you're looking beyond your bank account.)
You'll want to ask yourself questions like...
Do I need to grow your email list?
Did my sales page convert high enough?
Did my webinar/challenge registration page attract new leads?
Did my webinar/challenge convert to new buyers?
Launching is all about the numbers and numbers tell the story. It takes the emotion out of decision-making.
Most entrepreneurs don't look at or don't know how to read the numbers and make the mistake of thinking their launch was a big fail, and either give up completely or try something brand new.
You could have hit industry standards for conversions, and you did better than you thought!
You may need a few adjustments to do even better next time.
Launch and test. Launch and test.
It's much easier to fine-tune than to throw it all away and start from scratch.
Your Launch Analytics Tracker Includes:
Launch Planner - Your plug-and-play launch plan template in Google Sheets so you have an overview of your plan at a glance
Video walkthrough - to personalize the planner for your launch
Full list - the emails and graphics so you won't forget a thing
Google Drive folder structure - to keep all the launch components you'll need in one place
Projected Revenue - Decide realistic goals for your launch
Standard Conversion Rates - Learn where you're doing well or need improvement
Sales Tracker -Track when your sales came in and from where
Traffic Tracker - Track social media engagement + email metrics
Finance Tracker - hiring contractors, running ads, and software can add up! Track all your launch expenses in one centralized spreadsheet.
Video walkthrough tracking your analytics and what it means
Launch Made Simple Audio Summit Recordings - Listen to seasons 1 & 2 on your favorite podcast platform
